TAKEAWAYS
While workers across the region are optimistic about artificial intelligence (AI) and believe it helps them complete individual tasks more quickly, four in five employees say navigating processes and systems is a source of stress. In fact, one in five workers lose over seven hours a week moving information and reconciling data. Oftentimes, whatever gains from AI use are offset by the time spent switching between systems, checking outputs and moving information across tools manually.
The study by Workday, “The Copy/Paste Economy: Why Task-Oriented AI Is Failing the Enterprise”, published on 12 August 2026, surveyed 6,100 global professionals. They include those in Indonesia, Malaysia, Singapore and Thailand, across HR, finance, IT and operations all actively using AI at organisations with more than 500 employees.
Here are some key findings.
1) Employees are overburdened by manual integration but remain engaged
Despite being swamped by manual integration and fragmented tools, nearly nine in 10 workers remain highly engaged. They report a strong sense of progress, ownership, and connection to organisational goals.
“The real friction is structural – unclear guidance, inconsistent outputs, and tools that don’t integrate where work actually happens,” said Jess O’Reilly, General Manager, ASEAN, Workday. “Organisations need to move beyond task-based AI use cases to an operating model where AI is integrated within the flow of work for greatest effectiveness.”
2) Administrative friction continues to hold workers back
The research highlights several key challenges facing ASEAN’s workforce, including:
3) Moving away from the copy/paste economy
Organisations in ASEAN markets can unlock greater value from AI by prioritising integration over standalone AI applications. When AI is embedded directly into core business platforms rather than layered onto fragmented technology stacks, employees spend less time manually moving information and more time on work that drives business impact.
ISCA has been helping members garner new skills for the future, such as through courses, and insights and perspectives published on CA Lab.
In July 2026, ISCA and the Infocomm Media Development Authority (IMDA) officially launched the AI Fluency Programme called AIxAccountancy. The programme is designed to empower accountancy and corporate finance professionals with the skills, confidence and knowhow to use AI effectively and responsibly at work. It aims to instil “AI bilingualism” – the ability to understand both accounting and AI languages – to enable members to navigate the era of technology and AI.
AIxAccountancy supports ISCA’s broader commitment to strengthen AI capabilities across the profession, in line with the ambition to upskill 60,000 accountancy and corporate finance professionals over a three-year period.